“Radio can be a very powerful medium for talking about this kind of stuff,” Gordon said. Gordon writes articles for The Pulse, but she also contributes to The Pulse’s radio and podcast segments. Gordon started in public health before becoming a radio journalist. She said her background has been helpful for background information, but she is careful not to assume anything about addiction or other public health issues.
“This is where ‘fresh eyes’ are beneficial,” Gordon added.
Zalot said while shooting Generation Addiction, her team wanted to cover more than just the population.
“Everyone already knows opiates are bad,” Zalot said. She began looking at solution models, and decided to focus on the groups that are not typically represented as addicts, such as people living in the suburbs, or older people.
During their broadcast, Zalot said NBC asked their viewers to tweet #addictionis followed by their thoughts and feedback while watching the broadcast. This is an excellent example of using multimedia to interact with an audience. This strategy also helps attract more viewers, because the tweets can reach people on twitter who are not watching, but might tune in because of the tweet they saw.
Zalot said her co-worker Vince Lattanzio witnessed an overdose while he was working in the field. This brought up a conversation among her team about whether journalists reporting on addiction should carry Narcan, and be trained to administer it.
Overall, Zalot said she tried to be a “human first and a journalist second,” while reporting on addiction in the field.
Gordon felt the same way about interviewing people in recovery.
“I don’t want to treat you differently than I would treat a public official,” She said.
Gordon added that when reporting, you should always have a one sentence focus statement before you go into the field to work on a story.